Heliski Freeride Skistrap / Leash POC

Heliski Freeride Skistrap / Leash POC

About POC...

POC is a Swedish safety and protection brand and manufacturer of helmets, goggles, protection and clothing for snow sports and cycling.
The company was founded in Sweden in 2004 and the headquarters, as well as the entire development team, are based in Stockholm.

"POC has a crystal clear vision to create uncompromising products with the perfect combination of safety, performance and design. When we develop a product, we solve a problem and execute our mission. Function and purpose always come first and design is something we handle naturally and with pride.
POC LAB is our internal hub for information in various scientific, medical and technological fields. Our goal is to drive innovation, push boundaries, challenge conventions and raise the bar for protection. To further support our mission of protecting lives, POC aims to be the company that first introduces new materials, ideas and technologies to our athletes and users."

Meanwhile, of course, POC is more than just a fringe player in winter sports and cycling (as an outfitter to Team Education First-Easy Post or Fabio Wibmer) - some of the world's best atlethen*s ride with its helmets, goggles and protectors - while their goal is also to constantly provide input for new and further developments into the POC LAB. What you notice immediately about the products.
They are not cheap!
But they should not - the safety just has its price and that in combination with a typical "POC Style" makes it great - or what do you think?